Email Marketing
Orange County Advertising Agency
Email marketing is a highly profitable field for internet marketers and it is well-known fact that people with opt-in email lists are at an advantage over those who don’t simply because of the fact that they have an army of people ready to receive their offer, which is just a click away. When they want to offer a promotion or get traffic for a promotion, all they do is send an email to their list and hence are able to promote to a whole section of people. Now, what exactly is email marketing and what exactly does it entail?
Email marketing includes:
1. Building an opt-in list. (Through your website, JV, etc.)
2. Sending them periodic quality information & content that holds value for them and they remain in your list.
3. Choose products/services that you want to promote that would hold value for them and email your list with the offer/promotion.
4. Watch the conversions and count your commissions.
Let’s take an example: say you want to promote 5 products/offers and you want to promote each product/offer to at least 10,000 people each. As opposed to getting traffic each and every time you want to promote a product/offer (10,000 * 5 = 50,000 visitors required), email marketers have a huge advantage as they can market their product/offer to their list (10,000 opt-in email addresses), and simply send their product email (without spending a dime) out to 10,000 people, say at a gap of about two weeks each, and hence don’t need to spend the extra money for getting the traffic of 50,000 people! See the difference? This can amount to huge savings. Even if you build a list with 50 opt-ins(easily achievable target), and offer them one product or service through email, and if even 3 of them take you up on your offer, you make only $100 from commissions on those 3 sales, it is 100% profit for you, because you never paid anything to drive traffic to these offers.
To sum up, “Email marketing is highly profitable because it is Easy, Fast, Cheap & Effective.”
Here are some email marketing tips for you:
• Opt-in box: Make sure you have your opt-in box on the top-right or the top-left box. Since there are various Gurus who prefer one over the other, take that hint from them and see what works for you.
• Test before you send: Test, test and then test one last time before you roll out your email marketing campaign. Email to yourself and to your friends; ask them to check the hyperlinks, test it on different computers, browsers, etc.
• Tracking: Make sure you track the campaign. If you don’t have the resources or access to fancy tracking software or programs, just use an Excel spreadsheet, as long as you can track it, the medium is not that important. Track the email addresses, delivery issues, replies received, conversions, etc. You must know what the results are for each campaign. Also maintain a master excel sheet for all the campaigns that you run, so you can review the results of various campaigns and various parameters and see what works for you best.
Another advantage is that the people who have opted in and have given you their email have already expressed interest in receiving good quality offers from you; hence you are less likely to receive buying resistance from them as opposed to fresh traffic through PPC or other sources.
The best thing to do right now is to start building your list, if you haven’t already. Once you get into email marketing, you will be able to increase your click through rates which essentially skyrockets your sales from all your email promotions. No matter what size list you have, you WILL make money. I wish you all the best in your email marketing. Kindly do visit my site to support me too.
Source: ezinearticles.com
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